Good Clean Fundraising
Michael Fitzgerald
Founder & Chief Operating Officer · with Good Clean Fundraising since 2011
Michael Fitzgerald is Founder and Chief Operating Officer of Good Clean Fundraising, which he established in 2011. He oversees day-to-day operations while translating the company's long-term vision into actionable business priorities, and leads its marketing and product research and development.
Michael's work sits where the fundraising program is actually decided: what the company sells, what it costs, who supplies it, and what a group can realistically expect to keep. He guides the development, evaluation, sourcing and acquisition of new fundraising products, and works directly with suppliers and manufacturing partners on quality, pricing, packaging, availability and scalability.
That is also why he reviews the guidance published on this site. The figures in these articles — what a bucket sells for, what a group keeps, how that compares with the alternatives — come out of the same supplier relationships and cost structures he manages. Claims that cannot be substantiated do not get published.
Operations and strategy
- Oversees day-to-day operations while helping translate the company's long-term vision into actionable business priorities.
- Leads strategic growth initiatives designed to expand the company's national presence, customer base and fundraising opportunities.
- Coordinates marketing, technology, product development, customer relations, fulfillment and vendor management to keep the company aligned.
- Builds and refines internal systems that improve efficiency, accountability, scalability and the customer experience.
- Anticipates operational challenges and develops practical solutions that protect service quality as the company expands.
- Manages multiple high-priority initiatives at once, keeping projects aligned with company goals, timelines and financial objectives.
- Collaborates with executive leadership to establish company priorities, growth targets and long-range strategic plans.
Product research and development
- Guides the development, evaluation, sourcing and acquisition of new fundraising products and programs.
- Works closely with suppliers and manufacturing partners to evaluate product quality, pricing, packaging, availability and scalability.
- Identifies emerging market opportunities, customer needs and product trends that strengthen the company's competitive position.
- Oversees the planning and execution of new product launches, promotional campaigns and market-expansion initiatives.
- Uses performance data, customer feedback and market research to guide operational and strategic decisions.
Marketing and digital
- Directs marketing strategy across digital advertising, social media, email campaigns, promotional materials and brand communications.
- Oversees website development, user experience, content strategy, search visibility and ongoing improvements to the company's digital platforms.
- Protects and strengthens brand identity by maintaining consistency across the website, marketing materials, products and customer communications.
- Evaluates new technologies, platforms and automation opportunities that improve productivity and support sustainable growth.
Partnerships and growth
- Develops strategic partnerships that support national expansion, improved distribution and long-term revenue growth.
- Helps position Good Clean Fundraising as an innovative, dependable and nationally recognized fundraising partner.
Michael has led Good Clean Fundraising since its founding in 2011, and continues to focus the company on a simple proposition: a product families already buy, sold at a price they recognize as fair, with the difference going to the group.